I build revenue engines for scaling B2B SaaS companies—grounded in demand gen, RevOps, and full-funnel GTM strategy. Proven results. Real pipeline.
I've led marketing for PE-backed expert networks, legal tech platforms, and growth-stage SaaS companies—building pipeline, brand, and revenue from the ground up. My work has elevated brands, driven triple-digit growth, and scaled GTM functions across demand gen, RevOps, brand and product marketing.
Owned full-funnel marketing for a high-growth expert marketplace serving 500+ PE firms. Scaled demand gen, brand, SEO, and product marketing; launched ABM programs, optimized GTM motion, and built marketing infrastructure from the ground up.
Led content, demand gen, and product marketing for a legal spend analytics SaaS startup backed by Edison Partners. Repositioned the brand, launched outbound campaigns, and drove pipeline ahead of acquisition by Onit.
Led demand gen, marketing operations, and sales enablement for an AI/ML automation platform used by Fortune 500s and government agencies. Revamped messaging across verticals, partnered cross-functionally to accelerate enterprise adoption, and overhauled the tech stack.
Led demand gen for an AI-powered SaaS platform serving enterprise clients in banking and insurance. Built pipeline engine from the ground up—developing campaign strategy, revamping paid/SEO channels, and partnering with RevOps to drive funnel performance and revenue growth.
Built a global marketing automation center of excellence and scaled a 17-person team across automation, campaign execution, and MarTech systems. Unified marketing automation, live programs, and infrastructure globally, while leading martech integration after Thomson Reuters acquired Practical Law in 2013.
I'm a full-stack B2B marketing leader with deep SaaS experience, trusted by executive teams to build demand gen programs, refine GTM strategy, and lead cross-functional teams. I've led marketing at category-defining expert marketplaces, AI SaaS platforms, and legal tech innovators—turning ambiguity into structure, and strategy into revenue. Whether scaling growth motions or standing up RevOps infrastructure, I bring commercial ownership, creative clarity, and executional rigor.